Ford to End Production of the Ford Fiesta Supermini

source: Ford

Published 30 June 2023

Ford has announced that it will end production of the Ford Fiesta supermini. The final Ford Fiesta will roll off the production line on 7 July 2023.

The Fiesta has been in production for 47 years, and is one of the most popular cars in Europe.

The decision to end production of the Fiesta is part of Ford’s plans to focus on electric vehicles. Ford plans to become an all-electric automaker by 2035, and the Fiesta does not fit into its future plans.

The Fiesta is a popular car with a long history, and its discontinuation will be a loss for many people. However, it is a sign of the times, as the automotive industry is moving towards electric vehicles.

Here are some of the key reasons why Ford is ending production of the Fiesta:

• Declining sales: The Fiesta’s sales have been declining in recent years, as more and more people are choosing SUVs and crossovers.
• High costs: The cost of developing and producing the Fiesta has been rising, and Ford believes that it is no longer a profitable car to make.
• Focus on electric vehicles: Ford is focusing on electric vehicles, and the Fiesta does not fit into its future plans.

According to Martin Sander, General Manager of Ford Model E Europe, the Fiesta was axed because the brand “needed the space in the factory” to produce the upcoming Ford Explorer electric SUV.

The end of production of the Fiesta will have a number of implications:

• Ford will lose a popular car: The Fiesta is a popular car with a long history, and its discontinuation will be a loss for many people.
• Ford will lose market share: The Fiesta is a popular car in Europe, and its discontinuation will mean that Ford will lose market share in this region.
• Ford will have to focus on other cars: Ford will have to focus on other cars, such as the Puma and EcoSport, to replace the Fiesta.

The end of production of the Fiesta is a sign of the times. The automotive industry is moving towards electric vehicles, and the Fiesta does not fit into this future. Ford’s decision to end production of the Fiesta is a sign that the company is embracing this change.